Item 12: Customer Relations Management Licensing for Destination Services

[COSM_Admin]

Consider approval of Resolution 2022‑247R, approving the renewal of an agreement with Simpleview, LLC in the amount of $11,064.00 for CRM (Customer Relations Management) licensing for Destination Services; bringing the cumulative amount of the contract to $50,206.00; authorizing up to three one‑year renewals of the agreement; authorizing the City Manager or her designee, to execute the agreement on behalf of the City; and declaring an effective date.​

 

[JHughson]

Please provide info on what this software actually does for us.

 

[COSM_Admin]

Response provided by Rebecca, Ybarra, Director of Destination Services:
Designed specifically for destination marketing organizations, Simpleview Customer Relations Management (CRM) technology enables us to manage all aspects of our destination in one convenient place. The customizable user interface allows us to host everything in one place – tourism partner database, partner content partner engagement, conference servicing database, simplified reporting and document management.

The CRM helps us stay connected and improves our relationships and interactions with our San Marcos tourism partners – attractions, hotels, restaurants, retail, etc. What we love most, is the CRM allows our tourism partners to maintain their contact information and attraction content/photos which integrates with www.visitsanmarcos.com. Streamlines the process for website updates.